THE EMBODIED BRAND Experience
FOR FEMALE FOUNDERS
ready to step into their next level
with images that match
More than a Brand Shoot
We get clear on your vision, your brand and the version of you you're stepping into - then translate that into a strategic shooting concept and images that feel like you.
You don’t just leave with new photos.
You show up differently.
Being an expert is not enough
You need to be visible.
You know you’re good at what you do. But can anyone tell from looking at your brand?
You’re building something great, but your photos are still telling an outdated story?
Someone else is getting noticed, remembered and booked because she looks like the obvious choice?
Your potential clients don’t know how good you are yet.
They only know what you show them.
But are your images showing them what they need to see?
You’ve already changed.
Your visibility hasn’t.
Real Talk
You don't need just photos.
You need the right ones.
Pretty pictures aren’t enough. Your brand images need to do more.
They need to communicate your personality. Your energy. Your expertise. What you stand for and what makes working with you different.
Because people connect with people. They want to get a sense of you before they ever meet you.
Your images are your storefront.
They should make the right potential client think:
“She’s the one I want to work with.”
Sound familiar?
» Your business has evolved. You have evolved. But you’re still using images from years ago and your website shows a version you’ve outgrown.
» You’ve invested in your education, courses, certifications and new offers. Your expertise isn't the problem. It’s how you show up.
» In person, people immediately get your energy and personality. Online, not so much.
» You know you should be more visible, but creating content feels harder than it should because you simply don’t have the images you need.
Maybe you don’t have professional brand images yet. Maybe yours are outdated. Maybe you’re relying on selfies, phone photos or brand images that are just okay or don’t feel like you.
THE WRONG IMAGES ARE COSTING YOU CLIENTS.
Potential clients scroll past. They don’t connect. They don’t remember you. They might not find you at all.
And while you’re doing great work behind the scenes, your online presence may be giving them a completely different impression.
If you nodded at any point, you are in the right place. Your social media is your storefront and
The Embodied Brand
Experience
Brand photography for female founders
ready to step into their next level with images that match.
Being an expert is not enough
You need to be visible.
You know you’re good at what you do. But can anyone tell from looking at your brand?
You’re building something great, but your photos are still telling an outdated story?
Someone else is getting noticed, remembered and booked because she looks like the obvious choice?
Your potential clients don’t know how good you are yet. They only know what you show them.
So show them!What you do. Who you are. Why you’re the one they should work with.
With images that make them stop, look and want to know more.
The Embodied Brand Experience™
You don’t need just photos.
You need the right ones.
Real talk
Pretty pictures aren’t enough. Your brand images need to do more.
They need to communicate your personality. Your energy. Your expertise. What you stand for and what makes working with you different.
Because people connect with people. They want to get a sense of you before they ever meet you.
Your images are your storefront.They should make the right potential client think: “She’s the one I want to work with.”
Sound familiar?
You’ve outgrown your images.
You’ve changed. Your business has changed. But the images you’re using still show an older version of you.
You have the expertise. But you don’t show it.
You have invested in education, courses, and certifications. You are better than others in your field. But potential clients can’t see it.
You’re struggling to stand out.
There are a lot of people offering what you do. And online, it’s hard to show what makes you different.
Social media feels harder than it should.
You know you need to be visible but every post takes too long. You’re constantly wondering what to share and searching for an image that works.
The wrong images are costing you clients.
Potential clients scroll past. They don’t connect. They don’t remember you. They might not find you at all.
And while you’re doing great work behind the scenes, your online presence may be giving them a completely different impression.
The Embodied Brand Experience™
Your images should be working for you, not against you.
That’s where the Embodied Brand Experience™ comes in.
We start with you, your business and what you want your brand to communicate. Then we turn that into a strategic shooting concept and images that feel like you and have a purpose.
You don’t just leave with new photos. You leave with a library of images that makes showing up easier, helps you become more visible and gives potential clients a sense of who you are before they ever meet you.
This is for you if…
…want your images to finally feel like you.
Not a generic version of your industry. Not who you were three years ago. You, at the level you’re at now.
…want to be known for what you do best.
You’ve built real expertise, and you want your personal brand to make that visible.
…are ready to be more visible.
You know hiding behind your logo isn’t going to take you where you want to go next.
…want someone to take care of the whole process.
Not just take photos. You want someone to understand your brand, develop the concept and guide you through the entire process.
…are ready to take yourself and your business further.
This is about more than new images. It’s about showing up at the level you’re ready for.
From vision to visibility
The Embodied Brand Experience
A strategic and deeply personal process to create images that feel like you and work for your business.
01 Discover
Your Brand & Vision
We start with you. Your business, your personality, what you stand for, who you want to reach and where you want to go next.
02 Define
Concept & Strategy
We translate your brand identity into a creative vision: from locations and wardrobe to themed moodboards, settings and content ideas. This gives us a clear framework for the shoot.
03 The Difference
Next Level Activation
A powerful and unique part of your process. Through a guided visualization, you get clear on your vision and connect with your next-level self. How she moves, what she has achieved and how she shows up. So you bring that energy into the shoot.
04 Action
The Shoot
A fully guided experience where you can relax, have fun and trust the process. I’ll direct you every step of the way, so you can stop thinking about what to do and focus on how you want to show up.
You might experience a real shift during the shoot: in how you see yourself and how you show up for your business and in life.
05 Results
Image Reveal & Usage
Your images are professionally retouched and revealed to you before we map out how to use them strategically across your website, social media and marketing. So they don’t just sit in a folder.
This is more than a photoshoot. It’s how you step into the version of your brand you’re building.
Book your Vibe Check Call
Meet me
Hi, I’m Tanja.
I’m a photographer and certified Embodied Transformation Coach, working between Germany and the US and photographing women around the world.
I’ve been photographing women in business for years, and one thing I know for certain: how you feel during a shoot shows in your images. The strongest images have emotion. Personality. They feel like you.
That’s why my work goes beyond photography. I want to understand the woman behind the business. Your personality, your expertise, your story, and what you want your images to communicate.
No two Embodied Brand Experiences are the same. We create the concept around you, rather than following a generic brand photography shot list.
Whether this is your first professional brand shoot or you’ve done many before, you don’t have to know how to pose or what to do in front of my camera.
You get to be yourself. I’ll take care of the rest.
Success story · 01 / 03
Sisterhood Deluxe
Hamburg · London · Dubai — Embodied Brand Experience in London
Carla and Pascale already had a clear message and positioning. What was missing was a visual language that could bring Sisterhood Deluxe to life and show the two founders together for the first time.
The vision for London went beyond creating brand photos. We wanted to create desire to be part of their world and build a consistent image library for their website, social media and The London Stage.
We translated that vision into the shooting concept, locations, looks and visual stories, creating images that capture both women individually and the energy they create together.
“Wow, I’m blown away!!!! Such amazing images and such incredible energy.”
Carla Lippert · Sisterhood Deluxe
Success story · 02 / 03
Daniela Pagani
Chicago · Visibility Partnership
Daniela and I work together throughout the year to create a steady stream of fresh images for her business and strengthen her presence in Chicago’s luxury real estate market.
Different shoots. Different seasons. Different locations and looks. One consistent visual identity.
Each production builds on the visual world we’ve created for her brand: luxurious, sophisticated, minimal and sleek, while still feeling warm, personal and approachable.
The result is an evolving image library that keeps pace with her business and gives her the content she needs to stay consistently visible.
“Tanja has an incredible ability to make you feel comfortable and completely at ease in front of the camera, which makes the entire experience feel effortless and natural. I love how she captures images that feel polished and professional while still looking like me. Beyond being incredibly talented, Tanja is warm, patient, professional, and genuinely a pleasure to work with. I always leave our sessions feeling confident and excited to see the photos, and somehow she continues to exceed my expectations every time.”
Daniela Pagani · Chicago
Success story · 03 / 03
Yvonne Rattay
Hamburg — Embodied Brand Experience
Yvonne knew exactly how she wanted to be perceived: clear, competent, confident, feminine and approachable.
We translated that into the concept, locations, wardrobe and imagery, creating a versatile collection for LinkedIn, her website, social media and marketing.
“I mainly use the images on LinkedIn and people comment on them all the time. Many tell me that the photos convey exactly what they experience when working with me: clarity, experience, empathy and presence. To me, these aren’t traditional business photos. They show who I am, what I bring to my work and how I want to be seen professionally. Tanja didn’t stage me. She captured me.”
Yvonne Rattay
FAQ
What you might
still want to know.
And if something isn’t here, it’s the perfect thing to bring to your Vibe Check Call.
How is the Embodied Brand Experience different from a regular brand shoot?
Do I need to know exactly what I want before we start?
I hate having my picture taken. Is that a problem?
Where do you photograph?
How much does an Embodied Brand Experience cost?
Ready when you are
Your next level deserves
to be visible.
You’ve done the work. Your business has evolved. Now let’s create the images that show it. Your Embodied Brand Experience starts with a free Vibe Check Call. Let’s get to know each other and talk about what you have in mind.
Hamburg · Chicago · Worldwide
YOUR IMAGES SHOULD BE WORKING FOR YOU, NOT AGAINST YOU.
That’s where the Embodied Brand Experience™ comes in.
You leave with images that make showing up easier, give you the confidence to be more visible and let people get a sense of you before they ever meet you.
This Experience Is for You If…
-
You want to update your storefront and translate your expertise, personality and positioning into images.
-
You want to connect with the right people, generate leads and turn visibility into business.
-
For your website, social media, launches, PR and everything in between.
-
You want someone to take your vision and turn it into a strategic concept, then guide you through the entire process.
-
This is about more than changing your images. It’s about how you show up. Online and in life.
READY TO SHOW UP DIFFERENTLY?
A free, no-obligation Vibe Check call
We talk through where you are, where you are going, and how your images can carry you there. No pressure, no pitch.
Your Path to embodied, next level visibility
The Embodied Brand Experience
The steps to show up differently.
We start with you. Your business, your personality, what you stand for, who you want to reach and where you want to go next.
01 Your Brand & Vision
We translate your brand & vision into an individual shooting concept with visual stories, moodboards, locations and wardrobe.
02 Strategic Shoot Concept
A powerful and unique part of our process. This is where embodied comes in. Meet your future self in a guided visualization. Connect with her, how she moves, what she has achieved. Why this is important for your shoot? Because you connect with how you want to show up and bring that next level energy into your shoot.
03 Next Level Activation
A fully guided experience where you can relax, have fun and trust the process. I’ll direct you every step of the way, so you can stop thinking about what to do and focus on how you want to show up.
You might experience a real shift during the shoot. Or it might be that moment of absolute clarity: “Yes. This is exactly how I want to show up.”
04 Shoot Day
You receive a full gallery of professionally retouched images. Then we look at how to use them strategically across your website, social media and marketing, so they don’t just sit in a folder.
05 Your Images
Your path to next-level visibility
The Embodied Brand Experience
Five steps to show up differently.
Your Brand & Vision
We start with you. Your business, your personality, what you stand for, who you want to reach, and where you want to go next.
Strategic Shoot Concept
We translate your brand and vision into an individual shooting concept — visual stories, moodboards, locations and wardrobe.
Next Level Activation
The most powerful part of the process — and where embodied comes in. You meet your future self in a guided visualisation: how she moves, what she has achieved, how she holds herself. You bring that energy into the shoot instead of hoping to find it there.
Shoot Day
A fully guided experience where you can relax, have fun and trust the process. I direct you every step of the way, so you stop thinking about what to do and focus on how you want to show up.
Your Images
You receive a full gallery of professionally retouched images — then we map how to use them strategically across your website, social media and marketing, so they never just sit in a folder.
Hi, I am Tanja.
’m a photographer and certified Embodied Transformation Coach, working between Germany and the US and shooting with women around the world.
I’ve been photographing women in business for years, and one thing I know: how you feel during a shoot shows in your images.
That’s why my work goes beyond photography.
We get clear on your brand, your personality and what you want your images to communicate. And through the Next Level Activation, we work with how you want to show up before you step in front of my camera.
No two Embodied Brand Experiences are the same.
The goal is to bring you into your images. Your personality. Your energy. Your expertise. Your story.
We build your shooting concept around that instead of following a generic brand photography shot list.
Whether this is your first professional brand shoot or you’ve done many before, this is more than showing up, posing and getting a new set of photos.
You don’t just create new images. You experience yourself differently in the process.
And you walk away with images that become a visual North Star for your next level.
SISTERHOOD DELUXE
Hamburg · London · Dubai | Embodied Brand Experience in London
Carla and Pascale already had a clear message and positioning. What was missing was a visual language that could bring Sisterhood Deluxe to life and show the two founders together for the first time.
The vision for London went beyond creating brand photos. We wanted to create desire to be part of their world and build a consistent image library for their website, social media and The London Stage.
We translated that vision into the shooting concept, locations, looks and visual stories, creating images that capture both women individually and the energy they create together.
“Wow, I’m blown away!!!! Such amazing images and such incredible energy.”
—
Carla Lippert, Sisterhood Deluxe
READY TO SHOW UP DIFFERENTLY?
A free, no-obligation Vibe Check call
We talk through where you are, where you are going, and how your images can carry you there. No pressure, no pitch.
FAQs
How is the Embodied Brand Experience different from a regular brand shoot?
1
This is more than showing up for a few hours and taking new photos. We combine brand strategy, an individual creative concept, photography and coaching to create images that communicate your personality, energy and expertise, and support where you want to take your business next.
Do I need to come with a clear concept?
2
No. That is my job. We start with your business, your brand and your vision. From there, I develop the creative direction, moodboards, locations and looks for your shoot. We go through everything together before shoot day, so you know exactly what we are creating.
How does the whole process work, from planning to your final images?
3
We start with your Brand Identity and Vision questionnaire, followed by the development of your individual shooting concept, moodboards, locations and wardrobe. Before your shoot, we finalize everything together and you go through your Next Level Activation. On shoot day, I guide you through the entire experience. Afterwards, you receive your full gallery of professionally retouched images, followed by a strategic session where we look at how to put them to work across your brand.
What is included in the Embodied Brand Experience?
4
Everything from the initial brand deep dive and individual shooting concept to wardrobe guidance, your Next Level Activation and a fully guided brand shoot. You receive a full gallery of ready to use images, followed by a strategic image session to help you put your new content to work.
I hate having my picture taken. Is that a problem?
5
Not at all. You do not need to know how to pose or be naturally comfortable in front of a camera. I guide you throughout the entire shoot, so you always know what to do. The goal is to get you out of your head, comfortable in front of the camera and actually enjoying the experience.
Where do you photograph?
6
Hamburg, Chicago and worldwide. Your locations are chosen as part of your shooting concept and based on the story we want your images to tell. That might be a studio, a hotel, your own space, city streets or several locations throughout the day.
How much does an Embodied Brand Experience cost?
7
This is an investment in your business and in yourself, and the Embodied Brand Experience is a custom offer tailored to your needs. We go through the investment during your consultation, along with your vision, what you need and what you want to create.
FAQ
Everything you’re
wondering, answered.
And if something isn’t here, it’s the perfect thing to bring to your Vibe Check Call.
Ask me directly →How is the Embodied Brand Experience different from a regular brand shoot?
Do I need to come with a clear concept?
How does the whole process work, from planning to final images?
What is included in the Embodied Brand Experience?
I hate having my picture taken. Is that a problem?
Where do you photograph?
How much does an Embodied Brand Experience cost?
Ready when you are
Your next level deserves to be visible.
You’ve done the work. Your business has evolved. Now let’s create the images that show it.
Your Embodied Brand Experience starts with a free call. Let’s get to know each other and talk about what you have in mind.
